Publications are listed in alphabetical order by title.
Title: 101 Ways to Promote Your Web Site
Author/Editor: Susan Sweeney
Description: Revised edition. Filled with proven Internet marketing tips, tools, techniques, and resources to increase Web site traffic.
Publisher: Maximum Press
Publication Date: 2008
Title: Internet 101 for the Fine Artist
Author/Editor: Constance Smith and Susan Greaves
Description: For Internet beginners as well as those who are more advanced. Topics include acquiring a URL; designing your Website; meta tags; promotional techniques to attract clients to your site; pay-per-click advertising; guerrilla marketing tactics; all about search engines; tracking visitors to your site; and selling art through Ebay, Internet lingo; doing business via email; e-mail communication shortcuts; and creative tricks for research on the web.
Publisher: Artnetwork Press
Publication Date: 2004
Title: Marketing and Buying Fine Art Online. A Guide for Artists and Collectors
Author/Editor: Marques Vickers
Description: Walks artists through the process of establishing an effective Web site geared to attract viewers and promote sales. Filled with more than 1,200 Internet resources.
Publisher: Allworth Press
Publication Date: 2005
Title: Poor Richard’s Web Site Marketing Makover: Improve Your Message and Turn Visitors into Buyers
Author/Editor: Marcia Yudkin
Description: Delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout. Also included are complete sample makeovers and commentary on 10 different kinds of sites including multi-product sales.
Publisher: Top Floor Publishers
Publication Date: 2001
Web Sites are listed in alphabetical order by title.
Title: Artists Web Wiki
Description: See articles “How to Get an Artists Website.” “Preparing Images for the Web,” “How to Get Your Artists Site In Search Engines,” “and “Building a Website for Selling Art Online.”
URL: www.theartistsweb.net/wiki/Main_Page
Title: Selfpromotion
Description: A free service that will automatically list Web sites on search engines and indexes.
URL: www.selfpromotion.com
Title: Web Pages That Suck
Description: If you are contemplating designing a Web site or having one designed, this site presents information on the do's and don'ts of Web site design.
Email: wpts@bak.rr.com
URL: www.webpagesthatsuck.com
