Press and Public Relations

PUBLICATIONS ARE LISTED IN ALPHABETICAL ORDER

Title: Art-Write: The Writing Guide for Visual Artists
Author: Vicki Krohn Amorose
Description: Teaches artists how to write about their own artwork. Filled with achievable advice on how to write for art promotion and other purposes. Provides a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.
Publisher: Luminaire Press
Publication Date: 2013
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Title: Fine Art Publicity. The Complete Guide for Galleries and Artists
Author: Susan Abbott
Description: Explains how to organize an effective public-relations plan. Includes sample forms, letters, and press releases.
Pubisher: Allworth Press
Publicaiton DateL Revised 2005
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Title: How to Write About Contemporary Art
Author: Gilda Williams
Description: A guide to writing engagingly about contemporary art. Includes tips for writing press releases and news articles; texts for auction and exhibition catalogues, gallery guides and wall labels; op-ed journalism and exhibition reviews; and writing for websites and blogs.
Publisher: Thames and Hudson
Pubication Date: 2014
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Title: How to Write Perfect Press Releases
Author: Steven Lewis
Description: Most press releases do not get read. This book shows you how to write a press release that will be read because, if it isn't, your press release marketing is worthless. The author writes: “ I have distilled everything I know about presenting stories to journalists into a plain-English guide that will turn you into your own PR expert.”
Publisher: Taleist
Publication Date: Revised 2015
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ORGANIZATIONS ARE LISTED IN ALPHABETICAL ORDER

Constant Contact 
www.constantcontact.com  
Description: An email marketing service. Offers mailing list management. Provides templates for producing newsletters, invitations, cards.

Susan Harkavy
www.susanharkavy.com 
Description: A guerrilla marketing / public relations consultant for contemporary design, home furnishings and lifestyle promotion, with more than thirty years' experience in the industry. She works with designers and makers by phone to develop strategies for publicity and business leads. Susan is the former PR director of the American Craft Council and American Craft Museum (now the Museum of Arts and Design.) Assists with bios, press releases, email blasts, press contacts, press outreach.

International Association of Art Critics United States, London Terrace Station, P.O. Box 20533, New York, New York 10011 
URL: www.aicausa.org 
Description: Membership organization. Represents more than 400 critics, curators, and art historians, who can be contacted via autoresponders on website.  

Mad Mimi
URL: www.madmimi.com  
Description: An email marketing service. Offers mailing list management. Provides templates for producing newsletters, invitations, cards.

Mail Chimp
URL: www.mailchimp.com   
Description: An email marketing service. Offers mailing list management. Provides templates for producing newsletters, invitations, cards.

Reputation Communications 
URL: http://reputation-communications.com
Description: An organization devoted to advising and assisting clients in addressing online reputation issues. Creates, updates and repairs online information, and
transforms the online images of clients, establishing and managing extensive online content for individuals and organizations.

Reputation/NYC PR
URL: http://reputation-communications.com
Description: Provides clients with promotional and public relations services in the arts and cultural fields.

ART PRESS LISTS

Title: Art Critics List
Description: Compiled by Caroll Michels, career coach and artist-advocate, Email and snail mail and email addresses art critics, primarily in the New York City area. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
http://carollmichels.com/index.php/art-world-contacts/2-uncategorised/85-art-critics

Title: Interior Design and Architecture Press List
Description: Compiled by Caroll Michels, career coach and artist-advocate. Email and snail mail addresses of writers, editors, and publications covering interior design, architecture, and landscape architecture. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
http://carollmichels.com/index.php/art-world-contacts/2-uncategorised/88-interior-design-architecture-press-list

Title: International, National & Regional Art Press List
Description: Compiled by Caroll Michels, career coach and artist-advocate. Email and snail mail addresses of arts writers, editors, and international, national and regional publications. Includes arts, general interest, and arts-related radio and television programs. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
http://carollmichels.com/index.php/art-world-contacts/2-uncategorised/86-international-national-and-regional-art-press

Title: New York Area Art Press List
Description: Compiled by Caroll Michels, career coach and artist-advocate. Email and snail mail addresses of art press contacts in the New York area. Also includes "listing columns" in New York and guidelines for preparing a listing news release. Updated annually and on an ongoing basis. Available as a hard copy and on an Excel database.
http://carollmichels.com/index.php/art-world-contacts/2-uncategorised/87-new-york-area-art-press


WEBSITES

Title: Best Practices for Email Subject Lines
Description: provided by Mail Chimp
URL: http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines

Title: Cison Media Database
Description: Contains 1.6 million traditional and social media contacts, outlets and opportunities.
URL: www.cision.com/us/pr-software/media-database 

Title: Encyclopedia of Associations
Description. Provided by Gale Group. An online database that provides detailed information about 23,000 trade associations in a wide range of fields, including their publications.
URL: www.gale.com 

Title: Freelance Writer Directory
Description: Lists freelance writers in their niche or industry.
URL: http://freelancewriterdirectory.com/category/entertainment

Title: Google Alerts
Description: A free service that sends an email notification each time your name is cited on the Internet
URL: www.google.com/alerts 

Title: 17 Tips and Best Practices for Writing Catchy Email Subject Lines
Description: Penned by Olivia Allen.
URL: https://blog.hubspot.com/marketing/improve-your-email-subject-line#sm.000155j0qg1e4kd64ydgc2col2a1m

Title: Should Artists Pay for Publicity or Media Exposure?
Description: An article provided by www.artbusiness.com
URL: www.artbusiness.com/freepublicity.html 

Title: Society of Professional Journalists Freelance Directory
Description: Provides the names and contact information offreelance writers who specialize in the arts.
URL: www.spj.org/fdb.asp 

Title: “Using Social Media to Market Your Work”
Description: Penned by Daniel Grant, Re-Sculpt, International Sculpture Center, September 21, 2016. Interview with Shannon Wilkinson of Reputation Communications
https://blog.sculpture.org/2016/09/21/using-social-media-to-market-your-work 

Title: We Rock Your Web
Description: Evaluates all of the various email marketing programs, including the pros and cons of Mailchimp, Mad Mimi, Constant Contact, and many more.
URL: www.werockyourweb.com