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A list of resources that help artists make
decisions about pricing artwork. Includes
publications and articles that offer advice
on pricing artwork.
PUBLICATIONS ARE LISTED IN ALPHABETICAL ORDER
(As an Amazon Associate, the Artist Help Network earns from qualifying purchases.)
Graphic Artists Guild Handbook: Pricing
and Ethical Guidelines
Revised. Contains essential information on business, pricing,
and ethical standards for nearly every discipline in the
visual communications industry.
Publisher: Graphic Artists Guild
Publication Date: revised 2018
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How to Price Crafts and the Things You Make
Author: by James Dillehay
Suggests formulas for setting prices to achieve maximum
profits. Includes examples and strategies to make craft prices
more profitable, when selling retail or wholesale, online or
to stores and at craft shows.
Publisher: Warm Snow Publishers
Publication date: 2012
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How to Survive and Prosper as an Artist: Selling Yourself
without Selling Your Soul, New edition
Author: Caroll Michels
See chapter “Pricing Your Work: How Much is it Worth?”. The author is
the founder of the Artist Help Network and a career coach and artist-advocate.
Publisher: Allworth Press
Publication date: Revised 2018.
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InformArt Magazine
Provides information about market values of limited edition prints.
Publisher: Westown Publishing Company
URL: www.informartmag.com |
Pricing Photography: The Complete Guide to
Assignment & Stock Prices
Author/Editor: Michal Heron and David MacTavish
Revised edition. Although geared for commercial photographers, this book
will be helpful to fine artists for establishing fees when photographs of
artwork are used in newspapers, magazines, annual reports, books, etc.
Publisher: Allworth Press
Publication Date: 2012
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Pricing Your Artwork with Confidence
Author/Editor: Alexandria Levin
A detailed guide to understanding and calculating the actual cost
of creating artwork, while helping artists develop a solid pricing
structure with easy step-by-step calculations spelled out in artist-friendly
math. Topics include: becoming comfortable with money issues,
how to separate business and creativity when necessary, the
economy and the art market, consistency, sales commissions,
raising prices, how to develop growth in your career and as an artist,
how not to lose money, and how you already give back and contribute.
Publisher: Painted Jay Publishing
Publication Date: Revised 2014
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Talking Prices: Symbolic Meanings of Prices on the
Market for Contemporary Art
Author/Editor: Olav Velthuis
Provides an analysis of how prices are set in the contemporary
art market and discusses the tension between art and commerce
that characterizes the art world.
Publisher: Princeton University Press
Publication Date: 2007
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WEBSITES
Artsy Shark. “What Artists Must Know about Pricing Consistency”
An interview with Caroll Michels, author of How to Survive & Prosper as an Artist.
www.artsyshark.com/2018/07/04/what-artist-must-know-about-pricing-consistency
CARFAC. Minimum Fee Exhibition Fee Schedules
Canadian Artists’ Representation/Le Front des artistes canadiens.
Minimum wage guidelines for artists that sets minimum recommended rates
for exhibitions and the use of artwork and certain services that visual
artists provide.
www.carfac.ca/tools/fees
Empty Easel. “Don’t Sell Yourself Short: Price Your Art for What It’s Worth”
http://emptyeasel.com/2006/12/11/dont-sell-yourself-short-price-your-art-for-what-its-worth
Who Pays Artists
Contains an ongoing dialogue by visual and performing artists who share
information about how much they were paid for specific projects.
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