The following resources will help you learn
how to enhance your art career with art
marketing skills and projects, reaching
out to new audiences for your work.

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Advanced Strategies for Marketing Art: Innovative
Ways to Boost Your Art Career

Author: Constance Smith
Artists are taught to think about innovative and genre-specific
marketing venues that they otherwise never would have explored.

Publisher: Artnetwork
Publication Date: 2011

The Art of Buying Art: An Insider’s Guide to Collecting Contemporary Art
Author: Paige West
Although the book is written for the novice art
collector, it gives artists a good reality check regarding advice
that collectors are given on a wide range of subjects –
from discounts and prices for artwork– to artist/gallery
relations and studio visits.

Publisher: HarperCollins
Publication date: 2007

The Artist’s and Graphic Designer’s Market
Editor: Mary Burzlaff Bostic
Describes a selection of galleries throughout the United States
and other art market resources.

Publisher: North Light Books
Publication date: Revised 2018 


The ASMP Guide to New Markets in Photography
Author: Susan Carr.
 Photographers learn how to navigate this
changing landscape that guides them through a
strategic analysis of their strengths and weaknesses
and provides advice on building a business plan,
marketing, and selling.

Publisher: Allworth Press
Publication date: 2012

 Corporate Art Consultants/Advisors List
 An annotated list with names and street addresses of
more than 380 art consultants nationwide who sell work
to corporations and individuals. Organized by state.
Annotated to include street addresses, phone and fax
numbers, e-mail addresses, websites, and in some cases,
a description of markets and disciplines of interest. Available
as a hard copy, and through Dropbox and on a CD.

Publisher: Caroll Michels
Publication Date: Updated annually and on an ongoing basis.

From Photographer to Gallery Artist: The Complete Guide
to Finding Gallery Representation for Your Fine Art Photography

Author: Karen Lane
The author contacted over sixty galleries, to find the best strategies
for getting fine art photography into galleries.

Publisher: CreateSpace
Publication date: 2015

How Photographs are Sold: Stories and Examples of How Fine Art
Photographers Sell Their Work

Author: Alain Briot
Provides examples of how several successful
photographers market and sell their work. Features information
from photographers who earn a living from their artwork, as well
as from others who sell their artwork to further their passion
rather than as their main
source of income.

Publisher: Rocky Nook
Publication date: 2014

How to Sell Art: A Systematic Approach to Creating
Relationships with Collectors and Closing the Sale

Author: by J. Jason Horejs
Written for artists and gallery owners, a gallery
owner who addresses the entire selling process he and his
staff employ when making a sale. Provides concrete, step-by
step instructions that will help you tap and develop your inner

Publisher: RedDot Press
Publication date: 2011

How to Sell Art to Interior Designers: Learn New
Ways to Get Your Work into the Interior Design
Market and Sell More Art

Authors: Barney Davey & Dick Harrison 
Authors have nearly 50 years of art sales and
marketing experience. Includes information, ideas and advice
for selling their artwork to interior design professionals.

Publisher: CreateSpace Independent Publishing
Publication Date: 2014

How to Sell Your Art Online: Live a Successful Creative
Life on Your Own Terms

Author: Cory Huff
Covers use of an effective business strategies,
including email, blogging, social media, and paid advertising.

Publisher: Harper Design
Publication date: 2016

How to Show & Sell Your Crafts: How to Build Your Craft
Business at Home, Online, and in the Marketplace

Author: Torie Jayne
Readers will learn the best ways to merchandise
and sell their items online at using other marketing vehicles.

Publisher: St, Martins Griffith
Publication Date: 2014


How to Start a Faux Painting or Mural Business. A Guide to
Making Money in the Decorative Arts

Author: Rebecca Pittman
 Culled from the author’s many years in the business, provides
information on a variety of subjects, including securing work
through referrals, building contacts, project planning, portfolio
development, contracts and forms, startup supplies, and the
growing pains of a successful business.

Publisher: Allworth Press
Publication date: 2010

 How to Survive and Prosper as an Artist: Selling Yourself
without Selling Your Soul
, 7th edition

Author: Caroll Michels
Written for fine artists ready to launch their careers as well as
experienced artists who wish to relaunch their careers. Empowers
artists to take control of their careers to create a fulfilling life
and earn a decent income. Covers art marketing, career
development, and many more important topics The author
is the founder of the Artist Help Network, and a career coach
and artist-advocate.

Publisher: Allworth Press
Publication date: Revised 2018
Marketing Fine Art Photography
Author: Alain Briot
Offers marketing techniques from the viewpoint of
a fine art landscape photographer who earns a living
from the sale of his fine art prints.
Publisher: Rocky Nook
Publication date: 2011

Snail mail addresses of more than 840 museum and independent
curators nationwide, and more than 450 email addresses.
Updated on an ongoing basis. Paper printout of email
addresses. Paper printout of snail mail addressed formatted
for reproduction on labels. Also available via Dropbox and on a CD.

Publisher: Caroll Michels

The Photographer’s Guide to Marketing and Self-Promotion
Author: Maria Piscopo
Discusses publicity, networking, researching prospective clients,
and developing a personal marketing strategy.

Publisher: Allworth Press
Publication date: Revised 2017

The Photographer’s Market
Editor: Mary Burzlaff Bostic. North Light Books, revised annually.
Provides more than 1,500 contacts for selling photographs,
finding marketing resources, finding buyers, and more.

Publisher: North Light Books
Publication date: Revised annually

Selling Art 101: The Art of Creative Selling
Author: Robert Regis Dvorak
Provides information and advice on selling artwork.
Publisher: Artnetwork Press
Publication date: revised 2009

Selling Art Online: The Creative Guide to Turning Your Artistic
Work into Cash

Author: Dave Conrey
Focuses online marketing tips for commercial and fine artists.
Publisher: Tiger Hero Media
PUbliation Date: revised 2013

Selling Art Without Galleries: Toward Making a
Living From Your Art

Author: Daniel Grant
 Topics include creative ways to find prospective collectors;
ideas to break into specialized markets; how to arrange and
curate exhibitions; rewards and risks of selling art on the
Internet, and more.

Publisher: Allworth Press
Publication date: revised 2017

Selling Contemporary Art: How to Navigate the
Evolving Market

Author: Edward Winkleman.
Written by a New York art dealer, examines today’s contemporary
art market from a dealer’s point of view. Covers the rise of the
art fair, the rise of the mega gallery, online competition, and the
new movement of dealer collaboration: galleries collaborating with
each other. Artists take note!

Publisher: Allworth Press
Publication date: reprint edition 2017


Art Business Info for Artists
 An art business information portal providing a compendium of resources
about the art business for artists. It helps artists learn how to do
better at being business-like, marketing and selling their art and
looking after their financial security. Based in the UK.

Artful Home
A juried commission-based online gallery. Features art, apparel,
furniture an lighting, objects and decor, and jewelry.

Constant Contact
An email marketing service. Offers mailing list management.
Provides templates for producing newsletters, invitations, cards.


Creative Capital Social Media Best Practices
for Artists
 A free  guide of the “best practices
for artists who want to gain a following on the most
popular digital platforms.: email, Instagram, Twitter,
and Facebook.


“80 Hashtags for Artists” by Jules.
Published by Creating Beautifully.

“15 Essential Tips for Selling to Museum Stores”
Description: Published in ABI, Art Business Institute

Google Analytics
A free service that generates detailed statistics about website
and blog visitors.

“How Artists Use Instagram to Present and Sell Their Art”
Penned by Alan Bamberger,

Incredible Art Department
Provides links to fine arts-related blogs and podcasts.

Mad Mimi
An email marketing service. Offers mailing list management.
Provides templates for producing newsletters, invitations, cards.

Mail Chimp
An email marketing service. Offers mailing list
management. Provides templates for producing newsletters,
invitations, cards.

Saatchi Art
A juried, commission-based online gallery. Features paintings,
photographs, drawings, sculpture, and prints.

“Sell Your Art in Museum Stores”
 Penned by Thea Fiore Bloom. Professional Artist magazine

“Selling Art online and reaching new markets: 5 tips for artists,” The Guardian
Penned by Chris Grant-Peterkin

“Selling Art Online: Information on Where (and How) to Sell
Art on the Internet,” The Empty Easel

Use Mail Merge to Send Bulk Email Messages 
Directives to create a batch of personalized email messages that
are formatted identically and use the same text and graphics.

“Using Social Media to Market Your Work”
 Written by Daniel Grant, Re-Sculpt, International
Sculpture Center, September 21, 2016


Museum Store Association
Provides members with a mailing list of museum shops nationwide and abroad.


Categories: Career