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Resources that contain advice and information about
selling art and obtaining project commissions, reaching
new markets, selling art online and through auctions
and museums stores. Also includes resources for selling
art and obtaining commissions through corporate art
consultants and interior designers, and creating
relationships with art collectors.
ORGANIZATIONS ARE LISTED IN ALPHABETICAL ORDER
PUBLICATIONS ARE LISTED IN ALPHABETICAL ORDER
(As an Amazon Associate, the Artist Help Network earns from qualifying purchases.)
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The Art of Buying Art: An Insider’s Guide to Collecting
Contemporary Art
Author: Paige West
Although the book is written for the novice art collector, it provides
artists a good reality check regarding advice that collectors
are given on a wide range of subjects – from discounts and
prices for artwork– to artist/gallery relations and studio visits.
Publisher: HarperCollins
Publication Date: 2007
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The ASMP Guide to New Markets in Photography
Author: by Susan Carr
Photographers learn how to navigate this changing landscape that
guides them through a strategic analysis of their strengths and
weaknesses and provides advice on building a business plan,
marketing, and selling.
Publisher: Allworth Press
Publication Date: 2012
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The Fifth BMW Art Guide by Independent Collectors
Authors: Multiple
Presents nearly 300 private contemporary art collections
in more than 40 countries, often in regions that are off the
beaten path.
Publisher: Hatje Cantz
Publication date: 2018
How Photographs are Sold: Stories and Examples of
How Fine Art Photographers Sell Their Work
Author: Alain Briot
Provides examples of how several successful photographers
market and sell their work. Features information from photographers
who earn a living from their artwork, as well as from others
who sell their artwork to further their passion rather than
as their main source of income.
Publisher: Rocky Nook
Publication Date: 2014
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How to Sell Art: A Guide for Galleries, Art Dealers, Consultants,
and Agents
Author: Nina Pratt
Although geared primarily to art gallery owners, artists, will find this
book full of helpful advice.
Publisher: Succotash Press
Publication Date: 1994
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How to Sell Art: A Systematic Approach to Creating Relationships
with Collectors and Closing the Sale
Author: Jason Horejs
Written by a gallery owner who addresses the entire selling process he and
his staff employ when making a sale. Provides concrete, step-by step
instructions that will help you tap and develop your inner salesperson.
For gallery owners and artists.
Publisher: RedDot Press
Publication Date: 2011
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How to Sell Your Art Online: Live a Successful Creative
Life on Your Own Terms
Author: Cory Huff
Covers use of an effective business strategies, including email, blogging,
social media, and paid advertising.
Publisher: Harper Design
Publication Date: 2016
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How to Sell Art to Interior Designers: Learn New Ways to
Get Your Work into the Interior Design Market and Sell More Art
Authors: Barney Davey & Dick Harrison
The authors have nearly 50 years of art sales and marketing experience.
Includes information, ideas and advice for selling their artwork to
interior design professionals.
Publisher: CreateSpace Independent Publishing
Publication Date: 2014
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How to Show & Sell Your Crafts: How to Build Your
Craft Business at Home, Online, and in the Marketplace
Author: Torie Jayne
Provides advice on the best ways to merchandise and sell crafts.
Publisher: St. Martins Griffith
Publication Date: 2014
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How to Start a Faux Painting or Mural Business.
A Guide to Making Money in the Decorative Arts
Author: Rebecca Pittman
Culled from the author’s many years in the business, provides
information on a variety of subjects, including securing work through referrals,
building contacts, project planning, portfolio development, contracts and
forms, startup supplies, and the growing pains of a successful business.
Publisher: Allworth Press
Publication Date: Revised 2010
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How to Start and Run a Commercial Art Gallery
Author: Edward Winkleman and Patton Hindle
Although written for the art gallery world and those considering opening a gallery,
many aspects the book will be of interest to those artists who want to sell work
primarily out of their studio. Written by a New York art dealer.
Publisher: Allworth Press
Publication Date: revised 2018
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How to Survive and Prosper as an Artist:
Selling Yourself without Selling Your Soul
Author: Caroll Michels
See chapter “Exhibition and Sales Opportunities: Using Those That Exist and
Creating Your Own.” The author is the founder of the Artist Help Network
and a career coach and artist-advocate.
Publisher: Allworth Press
Publication date: Revised 2018
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New Markets for Artists: How to Sell, Fund Projects,
and Exhibit Using Social Media, DIY Pop-Ups, eBay,
Kickstarter, and Much More
Author: Brainard Carey
Focuses on new models for obtaining exhibitions and sales.
Publisher: Allworth Press
Publication Date: 2012
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The Photographer’s Market
Editor: Mary Burzlaff Bostic.
Provides more than 1,500 contacts for selling photographs, finding marketing
resources, finding buyers, and more.
Publisher: North Light Books
Publication Date: Revised annually
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Selling Art Online: The Creative Guide to Turning Your Artistic Work into Cash
Author: Dave Conrey Tiger
Focuses online marketing tips for commercial and fine artists.
Publisher: Hero Media
Publication Date: Revised 2013
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Selling Art 101. The Art of Creative Selling
Author: Robert Regis Dvorak
Provides information and advice on selling artwork.
Publisher: Artnetwork Press
Publication Date: Revised 2009
Selling Art Without Galleries:
Toward Making a Living from Your Art
Author: Daniel Grant
Directed at artists who are looking to explore success outside
of the gallery system.
Publisher: Allworth Press
Publication date: Revised 2017
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Selling Contemporary Art:
How to Navigate the Evolving Market
Author: Edward Winkleman.
Written by a New York art dealer, examines today’s contemporary art market
from a dealer’s point of view. Covers the rise of the art fair, the rise of the
mega gallery, online competition, and the new movement of dealer
collaboration: galleries collaborating with each other. Artists take note!
Publisher: Allworth Press
Publication Date: 2015
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| MAILING LISTS |
Corporate Art Consultants/Art Advisors List
Compiled by Caroll Michels, career coach and artist-advocate. Updated
several times a year. An annotated list of art consultants and art advisors
that sell work to corporate markets and individuals. Includes email and
snail mail addresses, telephone and fax numbers, websites, and other
information. Available via Dropbox, on a CD-ROM, and as a paper printout.
https://carollmichels.com/corporate-art
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WEBSITES
The Artful Home
www.artfulhome.com/servlet/Guild/MarketYourArtwork
A commission-based juried online gallery. Supports selected artists with
active, direct marketing through catalogs, email marketing campaigns,
and advertising. There is a jury fee each time you apply, and if an artist’s
work is accepted, there is a one-time membership fee.
Breaking Into the Auctions: Make Sure You do it Right”
www.artbusiness.com/auctionbreak.html
Article published in ArtBusiness.CODAWORX (Collaborations of Design + Art)
www.codaworx.com
A website devoted to commissioned artwork. It includes artists,
designers, architects, art consultants, fabricators, foundries, lighting
designers, engineers, contractors, and landscape architects. Membership
for those wishing to submit projects is free. Fee charged to be listed
on the website and receive other membership services.
“15 Essential Tips for Selling to Museum Stores”
www.artsbusinessinstitute.org/blog/sell-to-museum-stores
Article published in Abi, Art Business Institute““Sell Your Art in Museum Stores” Professional Artist Magazine
www.professionalartistmag.com/2016/aug/17/sell-art-museum-stores
Article by by Thea Fiore Bloom, August 17, 2016“Selling art online and reaching new markets: 5 tips for artists”
www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/jan/28/selling-art-online-tips-artists
Penned by Chris Grant-Peterkin, The Guardian
Selling Art Online: Information on Where (and How) to Sell Art on the Internet”
http://emptyeasel.com/art-business-advice/selling-art-online
An article from The Empty Easel“Who Do Benefit Auctions Really Benefit?”
http://hyperallergic.com/40741/who-do-benefit-auctions-really-benefit
Article by Jason Andrew, Hyperallergic. Discusses whether artists
really benefit from charity auctions.
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