Art Press and Public Relations

Published by carol on

A compilation of resources for obtaining art world
press lists, advice and information on writing press
releases and assistance with publicity projects.
PUBLICATIONS ARE LISTED IN ALPHABETICAL ORDER
(As an Amazon Associate, I earn from qualifying purchases.) 

Title: Art-Write: The Writing Guide for Visual Artists
Author: Vicki Krohn Amorose
Description: Teaches artists how to write about their own artwork.
Filled with achievable advice on how to write for art promotion and
other purposes. Provides a step-by-step approach to
create a professional artist statement, with thinking and writing
exercises to ease the process and develop authentic and clear content.
Publisher: Luminaire Press
Publication Date: 2013
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Title: Fine Art Publicity. The Complete Guide for Galleries and Artists
Author: Susan Abbott
Description: Explains how to organize an effective public-relations plan.
Includes sample forms, letters, and press releases.
Publisher: Allworth Press
Publication Date Revised 2005
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Title: How to Survive and Prosper as an Artist:
Selling Yourself without Selling Your Soul 
Author: Caroll Michels
Description: See chapter “Public Relations and Press Relations: Keep Those
Letters and Emails Going Out and Coming In.” The author is the founder
of the Artist Help Network, and a career coach and artist-advocate.
Publisher: Allworth Press
Publication date: Revised 2018
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Title: How to Write About Contemporary Art
Author: Gilda Williams
Description: A guide to writing engagingly about contemporary art.
Includes tips for writing press releases and news articles; texts for
auction and exhibition catalogs, gallery guides and wall labels;
op-ed journalism and exhibition reviews; and writing for
websites and blogs.
Publisher: Thames and Hudson
Publication Date: 2014
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Title: How to Write Perfect Press Releases
Author: Steven Lewis
Description: Most press releases do not get read. Shows you how to
write a press release that will be read because, if it isn’t, your press release
marketing is worthless. The author writes: “ I have distilled everything
I know about presenting stories to journalists into a plain-English
guide that will turn you into your own PR expert.”
Publisher: Taleist
Publication Date: Revised 2015
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ORGANIZATIONS ARE LISTED IN ALPHABETICAL ORDER
Constant Contact 
www.constantcontact.com  
Description: An email marketing service. Offers mailing list
management. Provides templates for producing newsletters,
invitations, cards.
Susan Harkavy
www.susanharkavy.com 
Description: A guerrilla marketing / public relations consultant
for contemporary design, home furnishings and lifestyle promotion,
with more than thirty years’ experience in the industry. She
works with designers and makers by phone to develop strategies
for publicity and business leads. Susan is the former PR director of
the American Craft Council and American Craft Museum (now the
Museum of Arts and Design.) Assists with bios, press releases,
email blasts, press contacts, press outreach.

International Association of Art Critics United States
www.aicausa.org
Description: Membership organization. Represents more
than 400 critics, curators, and art historians, who can be
contacted via autoresponders on website.

Mad Mimi
www.madmimi.com  
Description: An email marketing service. Offers mailing
list management. Provides templates for producing newsletters,
invitations, cards.

Mail Chimp
www.mailchimp.com   
Description: An email marketing service. Offers mailing list
management. Provides templates for producing newsletters, invitations, cards.

Reputation Communications
http://reputation-communications.com
Description: An organization devoted to advising and assisting clients in
addressing online reputation issues. Creates, updates and repairs online
information, and transforms the online images of clients, establishing
and managing extensive online content for individuals and organizations.

Reputation/NYC PR
http://reputation-communications.com
Description: Provides clients with promotional and public relations
services in the arts and cultural fields.

ART PRESS LISTS

Title: Art Critics List
Description: Compiled by Caroll Michels, career coach and artist-advocate,
Email and snail mail and email addresses art critics, primarily in the
New York City area. Updated annually and on an ongoing basis.
Available as  an Excel email database.
http://carollmichels.com/art-critics

Title: International, National & Regional Art Press List
Description: Compiled by Caroll Michels, career coach and artist-advocate.
Email and snail mail addresses of arts writers, editors, and international,
national and regional publications. Includes arts, general interest, and arts
-related radio and television programs. Updated annually and on an ongoing
basis. Available as an Excel email database.
https://carollmichels.com/national-art-press/

Title: New York Area Art Press List
Description: Compiled by Caroll Michels, career coach and artist-advocate.
Email and snail mail addresses of art press contacts in the New York area.
Also includes “listing columns” in New York and guidelines for preparing a
listing news release. Updated annually and on an ongoing basis. Available
as an Excel email database.
https://carollmichels.com/ny-art-press/

WEBSITES

Title: “The Best Email Marketing Software for 2021”
Description: Provided by PCMag.com.
www.pcmag.com/article2/0,2817,2453354,00.asp
Title: Best Practices for Email Subject Lines
Description: Provided by Mail Chimp
http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines
Title: Encyclopedia of Associations
Description: An online database titled Associations Limited, that combines data
from the entire Encyclopedia of Associations series and includes additional IRS
information on nonprofit organizations, for a total of more than 456,000 organizations.
The database also contains association materials, including their publications.
www.gale.com/s?query=Associations+Limited

Title: Google Alerts
Description: A free service that sends an email notification each time your name is cited on the Internet
 www.google.com/alerts

Title:  “How to Write Catchy Email Subject Lines: 17 Tips”
Description:  Penned by Olivia Allen
 https://blog.hubspot.com

Title: Light Space Time. “A Press Release: An Underutilized Tool for Artists.”
www.lightspacetime.art/art-press-release-an-underutilized-tool-for-artists-carroll-michels
Description: An article by Caroll Michels      

 

Title: “Should Artists Pay for Publicity or Media Exposure?”
www.artbusiness.com/freepublicity.html

Title: :Society of Professional Journalists Freelance Directory
Description: Provides the names and contact information of freelance writers, including those who specialize in the arts.
www.spj.org/fdb.asp

Title: “Using Social Media to Market Your Work”
Description: Penned by Daniel Grant, Re-Sculpt, International Sculpture Center,
September 21, 2016. Interview with Shannon Wilkinson of
Reputation Communications
https://blog.sculpture.org/2016/09/21/using-social-media-to-market-your-work 
Categories: Career

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